Maeve’s research interests span the supply chain and involve bringing a social/behavioural science dimension to multi- and inter-disciplinary research projects. This means she is involved in identifying new technology, market and value chain opportunities for the Irish industry and understanding consumer, citizen, industry and farmer attitudes and behaviours that could influence the realisation of such opportunities. She is currently particularly interested in innovation in the circular bioeconomy, sustainable food production and consumption, and food quality and integrity.