PI: FI: Associate Prof Eoin O’Neill (UCD)Staff: Postdoctorate Researchers:
Dr Luke Kelleher (October 2018 – October 2020)
Anne Pender (from January 2022)

Postgraduate Researchers:
Hannah Gould (from February 2020)The bioeconomy will involve radical innovation that may disrupt established routines and create resistance and anxieties, which need to be understood. Development of the bioeconomy will be a socio-technical transition where advancements in technology interact and co-evolve with consumer practices, business, markets, policy, cultural meaning, and infrastructure. In project 3.2, qualitative and quantitative social science research methods are being deployed to understand consumer and citizen perspectives of the bioeconomy. Both are required for acceptance of the concept and its products and services. Acceptance by the consumer is fundamental to market development and acceptance by citizens is essential for governance.Publications:Kelleher L, Henchion M, O’Neill E (2019) Policy Coherence and the Transition to a Bioeconomy: The Case of Ireland Sustainability, DOI 10.3390/su11247247
Kelleher L, Henchion M, O’Neill E (2021) Framing the Circular Bioeconomy in Ireland’s Broadsheet Media, 2004 – 2019, Environmental Communication, DOI 10.1080/17524032.2021.1889632