PI: Dr Maeve Henchion (Teagasc)FI: Dr Eoin O’Neill (UCD)Staff: Postgraduate Researchers:
Khalid Medani (December 2018 – October 2019)
Nima Nejadrezaei (from September 2020)
Mina Sadeghzadeh (from January 2021)The objectives of this project are, firstly, exploring how to cultivate consumption of bio-based products; and secondly, to explore societal acceptance of bio-based products.

The project seeks to gain a better understanding of consumers’ and wider society’s understanding and interpretation of the bioeconomy, the factors that present consumer and societal acceptance challenges and require effective engagement with consumers and the scientific community in communication with consumers and society regarding bio-based products.Publications: